Protect Your Brand Reputation from Deepfakes and Content Manipulation by Verifying with Durable Authenticity Marks for your Visual Content
In a world where digital content can be easily manipulated, ensuring the authenticity of media has never been more critical. DataTrails, in collaboration with Imatag, is proud to introduce Proof Portal, the first durable content protection solution combining leading provenance and transparency technology with digital fingerprints and invisible watermarks to authenticate content and defend against modified images and deepfakes.
The Need for Media Authenticity
With the rise of synthetic media, deepfakes, and AI-generated content, distinguishing genuine media from manipulated content has become increasingly challenging. In an environment where the line between real and fake becomes increasingly blurred, trust becomes a company’s most valuable currency and protecting it becomes a crucial investment. According to a recent Deloitte report, the projected losses from deepfake and other AI-generated frauds are expected to reach $40B in the US alone by 2027. By anticipating these trends, businesses can sustain customer trust and mitigate the reputational and financial risks associated with fake content.
“In the world of generative AI and synthetic media, the need for transparency is imperative,” says Rusty Cumpston, DataTrails founder and CEO. “Deepfakes pose considerable threats to companies, potentially damaging reputation, trust, and financial stability through malicious impersonation and manipulation of content. At DataTrails, we are committed to equipping businesses with the tools to protect their brands in the face of these challenges. Proof Portal makes it easy to detect and flag potentially fake or manipulated content and provide proof of digital content authenticity, in turn, protecting your business from the threat of fake data and misinformation.“
For Chief Trust Officers, Marketing leaders, Investor Relations, and other roles charged with protecting brand reputation, increasing customer trust and ultimately growing revenue, Proof Portal is the quickest way to provide irrefutable evidence for content authentication. Whether you’re verifying the authenticity of images, detecting misuse, or proving the source of critical enterprise documents, Proof Portal makes your documents and files stand out as authentic, ensuring trust and confidence in your brand.
How Proof Portal Works
Proof Portal is a media authenticity platform developed by DataTrail in partnership with Imatag to help you stay ahead of threats, protect your brand’s reputation, and build trust with your audience by enabling others to verify the authenticity of your digital content. Proof Portal leverages Data Trails’ advanced cryptographic proof generation and patented transparency technology along with Imatag’s encrypted invisible watermarking technology to ensure the integrity and authenticity of digital media. By embedding unique, tamper-proof identifiers into digital assets and recording them on a tamper-proof independent ledger, Proof Portal enables seamless and robust verification, allowing anyone to confirm the origin and history of their content with confidence.
Proof Portal offers unparalleled transparency into data lineage, crucial for sectors such as healthcare, pharma, media, finance, retail, CPG, manufacturing, and NGOs. Proof Portal empowers organizations across industries to:
- Combat misinformation with verifiable audit trails
- Protect brand reputation through authentication of digital content
- Enhance customer trust by verifying file safety and trustworthiness
- Mitigate financial and regulatory risks associated with fake content
Watch this video to better understand how Proof Portal works.
Key Features of Proof Portal
- Tamper-Proof Verification: Proof Portal utilizes patented distributed ledger technology (DLT) to create immutable records of media files, ensuring their origins are traceable and modifications are detectable.
- Trusted Authentication: By collaborating with Imatag, a leader in digital authenticity, Proof Portal offers a robust verification framework that enhances transparency and trust.
- Metadata Compatibility: Works seamlessly with all types of digital content and metadata formats.
- Seamless Integration: Designed to integrate effortlessly into existing workflows, Proof Portal provides a frictionless user experience for brands, content creators, and organizations.
- Secure: SOC2-compliant and built with robust security protocols to ensure the highest level of data protection.
What Sets Proof Portal Apart From Other Media Authenticity Solutions?
A single approach to content authenticity is not enough. Today’s metadata, watermarking, or ledger approaches have their individual drawbacks, but by combining all three DataTrails has developed a robust, market-ready solution to tackle today’s challenges. Proof Portal combines digital fingerprints, invisible watermarks, and immutable metadata audit trails to track data lineage and ensure content authenticity more quickly and cost-effectively than metadata-only or attached metadata approaches, like C2PA.
“Relying exclusively on metadata attached to content to prove its authenticity is risky at best and creates an illusion of trust in today’s environment because metadata is easily stripped, shredded, or misappropriated without the proper tools and technology to help keep it in place. Protecting, monitoring, and authenticating digital content at today’s scale requires a multi-layered approach that sees beyond individual files and moments in time” says DataTrails CTO, Jon Geater.
Proof Portal’s revolutionary multi-layered approach vastly improves the speed and reduces the costs of verification. DataTrails’ transparency technology, Forestrie, radically simplifies the distribution and verification of the cryptographic proofs that underpin all DataTrails provenance data. It enables the greater speed and scale needed to keep up with the rapidly growing demands of the responsible AI movement. Proof Portal gives creators and businesses long-term confidence in digital files and documents by maintaining a tamper-proof record of who did what and when no matter where the files are stored or how they move around.
Provenance metadata is now protected and stored in a tamper-proof distributed ledger detached from the image. Layered with a digital watermark embedded in the image, content owners and consumers now have an easy way to see and retrieve an image’s provenance metadata whenever needed throughout an image’s journey. Additionally, they can determine if an image has been tampered with or published out of context, via access to the original metadata.
“We are proud to partner with DataTrails on their cutting-edge Proof Portal solution,” said Mathieu Desoubeaux, CEO of Imatag. “Our invisible watermarking technology is meticulously engineered to be remarkably robust yet completely imperceptible, setting a new benchmark for content authentication. By integrating Imatag’s solution with DataTrails’ advanced proof system, Proof Portal users can trust that their digital assets are protected by the most reliable and battle-tested watermarking solution in the industry.” Mathieu Desoubeaux, CEO of Imatag.
As misinformation continues to spread, solutions like Proof Portal are essential in safeguarding digital integrity. By combining DataTrails’ expertise in data verification with Imatag’s innovative digital watermarking technology, Proof Portal sets a new standard for media trustworthiness.
Join the Proof Portal Early Access Program
Be among the first to experience the power of Proof Portal by joining our Early Access Program. Participants in this program will have exclusive access to Proof Portal’s media authentication platform before the official launch.
Benefits include:
- Early Feature Access: Test and provide feedback on new features before public release.
- Priority Support: Receive dedicated assistance from our team to ensure seamless integration.
- Influence Development: Help shape the future of Proof Portal by sharing insights and suggestions.
- Exclusive Updates: Stay informed on upcoming enhancements and innovations.
Register for the Proof Portal Early Access program here.
