Disinformation Security: Why Gartner Calls It a Top Trend for 2025
How DataTrails’ Proof Portal Tackles the Challenge
In an era of AI-generated content, deepfakes, and manipulated media, disinformation is no longer just a concern for governments and social media platforms – it’s a cybersecurity threat. According to Gartner’s 2025 trend forecast, disinformation security will be a key focus area as AI-generated content, deepfakes, and synthetic media continue to challenge digital trust.
But what exactly is disinformation security, and why has Gartner identified it as a critical business risk? More importantly, how can companies defend themselves against AI-driven deception?
The Growing Threat of Disinformation
Disinformation – intentionally misleading or false content designed to manipulate perception – has evolved from fake news into a full-fledged cybersecurity issue. Bad actors are leveraging AI-generated deepfakes, fabricated documents, and manipulated media to execute fraud, manipulate financial markets, and damage reputations.
🔹 Deepfake Fraud on the Rise: Cybercriminals are using AI to clone voices, fabricate fake corporate announcements, and create realistic-looking executive impersonations to trick employees into financial transactions.
🔹 Market Manipulation via Fake News: False press releases or altered images can cause stock prices to surge or crash, leading to massive financial consequences.
🔹 Weaponized Disinformation Against Brands: Fake reviews, misleading product claims, and manipulated social media campaigns are increasingly being used to attack businesses and undermine consumer trust.
An emerging technology category called disinformation security aims to counter and mitigate disinformation threats. One of Gartner’s 2025 Top Strategic Technology Trends, disinformation security is designed to help identify what can be trusted. Disinformation security has three goals:
- Create systems that ensure accurate information.
- Verify authenticity and prevent impersonation.
- Monitor the spread of harmful content.
These goals are designed to help organizations and individuals avoid being misled, manipulated, or harmed by disinformation. Gartner’s 2025 forecast highlights the urgency for enterprises to detect, prevent, and mitigate disinformation risks before they cause irreversible damage.
Why Disinformation Security Is a Top Priority for 2025
Gartner named disinformation security as one of its Top 10 Strategic Technology Trends for 2025. In 2024, 5 percent of enterprises had adopted solutions, services or features to address disinformation security use cases. By 2028, Gartner estimates that 50% of all enterprises will have dedicated disinformation security strategies in place. Here’s why:
✅ AI-Generated Content Is Harder to Detect
Advanced generative AI models can create hyper-realistic fake images, videos, and documents, making it nearly impossible to distinguish real from fake with the naked eye.
✅ Regulatory Pressure Is Increasing
Governments and regulatory bodies are cracking down on AI-generated misinformation, requiring businesses to prove content authenticity and track data lineage.
✅ Brand Trust Is at Stake
Consumers and investors rely on authentic digital content to make decisions. Companies without a verification and authentication process are vulnerable to reputational attacks.
How DataTrails’ Proof Portal Protects Against Disinformation
At DataTrails, we understand that fighting disinformation requires a multi-layered approach – one that goes beyond traditional metadata tracking. That’s why we built Proof Portal, a first-of-its-kind digital provenance solution that helps enterprises verify content authenticity and detect manipulation in real time.
What Makes Proof Portal Different?
Multi-Layered Content Authentication
Unlike traditional solutions that rely solely on metadata (which can be easily stripped or altered), Proof Portal combines three powerful technologies:
- Digital Fingerprints – Unique cryptographic signatures assigned to content.
- Invisible Watermarks – Undetectable markers that prove authenticity even if metadata is removed.
- Immutable Metadata Trails – Tamper-proof records of content origin and modifications.
AI-Driven Deepfake & Manipulation Detection
Proof Portal analyzes images, videos, and documents for signs of tampering, helping organizations quickly identify fake content before it spreads.Seamless Integration & Scalability
Designed for enterprises, media organizations, and financial institutions, Proof Portal scales effortlessly, providing content security across multiple platforms.
